Your customers are asking AI. Is your business answering? Clear website information, accurate business profiles, useful content and independent reviews help customers assess you. Structured data supports those facts; it does not guarantee recommendations.
Describe the work customers can book.
State the places you actually serve.
Keep business and contact details accurate.
Show relevant qualifications and genuine reviews.
ChatGPT, Google AI Overviews, Perplexity and voice search are changing how people find local businesses. A customer looking for a solicitor, a dentist or a roofer no longer just Googles it. They ask AI. Voice assistants like Siri and Alexa pull from structured data too - there is no results page to browse, just one answer.
AI search products can retrieve website content and use other sources. Their source selection differs by platform and query. Keep pages accessible and factual; see how AI search works.
Check My Business Now| Area | Included work |
|---|---|
| Business profile | Checks of the public business information |
| Identity | Relevant Organisation and LocalBusiness markup |
| Services and coverage | Service descriptions, service area and opening hours where applicable |
| Handover | Agreed changes and validation findings |
Compare the £179 Local Business Pack. Learn about local business markup and consistent business identity.
A customer-facing premises and a business that travels to customers need different information. Describe your actual operation and genuine coverage. Do not invent branch addresses or imply that customers can visit an address where you do not receive them.
Every industry has different schema requirements. Select yours for a guide to exactly which structured data types matter most for your AI search visibility.
Agree the scope, implement the changes and keep your website information current.
AI Visible is based in Salford, Greater Manchester. We understand local business in the North West and we know what it takes to compete in busy local markets.
We work remotely with businesses across the UK. The approach depends on your site, services and customers; results vary by market and query.
Get Your Free SnapshotGeneric schema is not enough. AI platforms expect industry-specific types. Here is what we implement for each sector.
| Industry | Primary Schema Types | Why It Matters |
|---|---|---|
| Plumbers / Electricians / Roofers | PlumberElectricianLocalBusinessService | Trade-specific types help AI match emergency and location-based queries precisely |
| Dentists / Vets / Physiotherapists | DentistVeterinaryCareMedicalBusinessPhysician | Healthcare schema includes specialism and accessibility data AI uses to match patients |
| Solicitors / Accountants | LegalServiceAccountingServiceProfessionalService | Specialism and jurisdiction data lets AI filter by practice area and location |
| Restaurants / Hotels | RestaurantLodgingBusinessMenuReview | Cuisine, price range and amenity schema drive hospitality AI recommendations |
| Estate Agents | RealEstateAgentLocalBusinessService | Area coverage and listing type data position agents for buyer and seller queries |
| All local businesses | OrganizationLocalBusinessFAQPagePerson | Foundation schema every local business needs before industry-specific types are added |
The most common questions are about timing, cost, and whether schema alone is enough. The short answer: schema is not the whole picture, but it is often the missing layer that makes the rest of your website easier for AI systems to interpret.
Start with initial automated findings about your homepage, followed by a snapshot by email. See exactly what the free check covers.