Lee Hartley

Why AI Search, Specifically

When I came back to the web after a long time away from the industry, I made a deliberate decision not to try and catch up on everything I had missed. Instead, I focused on where search was clearly heading rather than where it had been.

AI Overviews, ChatGPT, Perplexity: these platforms are not a bolt-on to traditional search. They represent a fundamental change in how people find businesses, products and services. The signal they use most to identify who to cite is structured data: schema markup.

Most UK businesses do not have it. Most SEO agencies are not prioritising it. That is the gap AI Visible was built to close, before it becomes too crowded to matter.

How It Works

Every client starts with a full AI Visibility Audit. AI-assisted tooling scans every schema element on your site, benchmarks you against your nearest competitors, identifies exactly what structured data is missing, and scores you out of 100. The output is reviewed, interpreted and written up by a trained human, not published raw.

If you want the fixes implemented, the same approach applies. Structured data is generated and validated against Google's Rich Results Test before anything goes near your site. Most implementations are delivered within 48 hours of instruction.

AI does the heavy lifting. A trained human checks the work, owns the output, and is accountable for the result. When you email hello@aivisible.co.uk, a person reads it and replies.

Credentials

Lee Hartley combines early-web publishing experience, modern digital marketing retraining, and specialist hands-on work in schema markup, structured data, and AI search visibility. AI Visible is intentionally niche: focused on helping UK businesses become easier for AI systems to understand, verify, and cite.

Certified Digital Marketing Professional

Digital Marketing Institute, issued 11 February 2026. Credential No. IE-DMI305882

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