Practical answers about results, costs, implementation and the people responsible for your work.
Structured data describes facts that also appear on a page, such as business identity, services and opening hours. Relevant valid markup can support eligibility for Google’s currently supported search features. It is not a prerequisite for, or a guarantee of, AI citations.
Possible causes include changes in demand, competitors, rankings, indexing, the website itself and search-result layouts. Compare affected pages and queries in Search Console, then check enquiries and sales. Do not assume missing schema explains a decline.
No. Clear answers to real customer questions are useful with or without structured data. Keep them accurate, accessible and easy to find, and use relevant markup where appropriate.
No. Answers change with the query, available sources and platform updates. Build useful evidence and review results over time rather than assuming a permanent advantage.
No channel guarantees better customers. Compare qualified enquiries, bookings or sales from your own traffic sources. A citation, a visit and a conversion are different outcomes.
SEO improves discovery in conventional search. GEO focuses on visibility in generated answers. AEO focuses on clear, useful answers to questions. They overlap in helpful content, technical access and trustworthy business information.
No. We agree deliverables and check the implementation. Search rankings and AI citations depend on systems and sources outside our control.
Record a dated baseline. Repeat the same relevant prompt checks and record platforms, dates, mentions and cited URLs. Compare search impressions, clicks and enquiries over a suitable period. An audit-score increase alone is not evidence of more customers.
UK small businesses, sole traders and local service providers who want practical help with their website’s search readiness, schema and content.
The homepage snapshot is free and does not include implementation. Paid audits start at £49 for up to five main pages with agreed priority fixes. Compare current prices and scope before choosing wider implementation.
The free homepage check returns initial automated findings after submission, with a snapshot sent by email. A human-reviewed paid audit is a separate service, typically delivered within three working days. Implementation timing is agreed for the work required.
Yes. We can agree direct changes or supply implementation instructions and validation notes. Access and delivery depend on the platform and the scope. See platform options.
Lee Hartley reviews the paid work. His About page links to his Digital Marketing Institute credential, issued in February 2026.
AI Visible provides done-for-you support for small businesses. SchemaForge is related tooling for developers and agencies managing larger websites or multiple clients. They serve different needs; buying an AI Visible package does not imply a software subscription.
Free homepage snapshot — get initial diagnostic findings.
Compare paid services — choose deeper assessment or implementation.
Ask a question — explain your situation before choosing a package.