Can you tell me more about your business?
AI Visible is built on the principle that small businesses shouldn't be priced out of the technology that's reshaping search. Below are answers to the most common questions about AI search visibility, schema markup, and how we help UK businesses get found in ChatGPT, Google AI Overviews, and Perplexity.
AI Visible is built on the principle that small businesses shouldn't be priced out of the technology that's reshaping search. I've productised the new best practices to make them affordable and accessible without sacrificing quality.
Or to put it another way, as a serial small business owner (basically my entire working career) I could see the average small business owner losing ground to the bigger companies with dedicated budgets for web marketing teams, when they could in fact be benefiting from new local search updates. So far it seems that the early adopters and the biggest brand presences are going to be the biggest winners in the short term. Once there are websites embedded in the AI's memory as true authority entities, it could be difficult to elbow yourself into a position to get a mention. Let me explain:
There are now specific ways to set up some of your pages that differs from the traditional search engine optimisation that we've all been told to focus on for the last 15+ years. For example, we've always been told to focus on keywords and search phrases that people might use to find us. Though still important, it's not all about keywords any more, and it makes sense if you think about it.
People use keywords in a Google search box, and ranking well for those results is still important. However, when they ask Siri using voice search on their phone, or ChatGPT in a chat window when researching a solution to their problem, they use full sentences, and ask questions in a conversational way. The AI's respond with answers to those questions by citing content from websites, but only from sites they believe are authorities in the subject.
Most small companies aren't found in those citations and very often it's because their websites don't have the right technical setup. This is often because they are unaware they need it. It has only really started to be talked about in the industry since late 2024. I finished my DMI Digital Marketing Pro qualification in January 2026, and structured data wasn't even part of the core curriculum. Fortunately I picked up on it independently and the takeaway was clear: if I was going to learn 1 thing in 2026, the most useful would be Schema Markup! So I did just that, and now that's where I come in for you... as with all organic marketing, making yourself stand out to AI systems is not a simple fix, it's a combination of layered factors. But the first step in all cases is to add structured data (schema markup) to your site that tells AI systems what you do, where you are, and why you're worth recommending.
Put simply, what I do here is make it very clear to AI what your field of expertise is, in a format that is unambiguous, so that you qualify for inclusion in those citations. Citation traffic is increasing in volume with some 60% of searches no longer resulting in a click on a ranked result if there is an AI overview included on the page. You have seen those overviews, right? The text at the top of a Google search results page that gives your customer the answer you used to give, and several links to places it recommends for further reading, or buying? Even if you have spent years and lots of pennies on your SEO and rank number 1, 2 or 3 in the results, those overview links will still beat you. That rises on mobiles to 74%.
This is why everyone's traffic from Google has been going down. They don't need to click your 1st place link for answers any more... Instead, people get the answer in AI generated summaries at the top of a search page and click links contained within that overview.
Hence the need for this structured text to tell the AI that you are a potential place to get the information to put in its overview. It's not a hugely technical implementation, it is a quite utterly boring task to choose to do repeatedly as a job, but it is increasingly an important one, and making a mistake, or having an oversight, worse still a duplication, is worse than doing nothing at all. To that end, if you are going to have a go at DIYing it, make sure you read up on it in detail before you start. Take it from me, it's the really silly little mistakes that cost you way more than the couple of hundred quid to have a properly tooled company (like AI Visible) do it for you.
First job is check it and recheck it. We specially built tools to help us do that here, but you'll be doing it manually if you have had a go yourself. You can check code at places like schema.org and Google's rich snippet checker.
Once you have this translator (schema) in place, AI will know exactly what your website is all about. Then, and only then, is it worth investing time and/or money in any other forms of AI Search focused page tweaking such as structuring your content in question and answer format. If the question asked of AI is very close to how you have phrased a question in your Q&A formatted content, your corresponding answer could well be cited together with a link. Look at this page for example. It is rich with keywords and key phrases for traditional search, but additionally I've broken what would previously have been 3 or 4 paragraphs of text into a paragraph and 6 questions that delivers exactly the same content. In some ways, it helps the reader too, giving them a scannable page index in the way of question headers so they can skip right to what they need.
AI referred visitors are now the highest quality free traffic on the internet in terms of intent and conversions. By the time they reach your site, they have done most of the research verbally, in a conversation window with ChatGPT or Claude, or by reading the overviews on Google results pages, without needing to click on a link. When they do click a link they are much closer to being ready to buy.
See how your business shows up in AI search with a free visibility snapshot, or dive straight into a full site audit.