AI Visible · UK business support
Schema Markup Services for UK Businesses
We design, implement and validate structured data that reflects your business and visible page content. You receive an agreed scope and a record of the changes.
What schema services include
Schema markup services cover reviewing existing structured data, choosing suitable types, implementing agreed changes and documenting validation. The starting point is what your business actually offers and what visitors can read on the page.
Schema markup describes facts about your business in a structured format. It complements readable page content, accessible pages and consistent business profiles. It is not a prerequisite for every AI mention and does not guarantee a recommendation.
We map real relationships between your organisation, people, services and locations. We generally implement JSON-LD because it is practical to maintain; Microdata and RDFa may also be present and should be considered before adding duplicate markup.
Choose types that describe the page
- Organization or a suitable LocalBusiness subtype for real business identity and locations.
- Service or Product where the page actually describes that offering.
- Article and Person where editorial content and a real author justify them.
FAQ markup is not a universal requirement for AI answers. We choose types for accurate description, not to imply a search feature is available for every page. Read schema markup explained.
Two different validation checks
Vocabulary and syntax
The Schema.org validator helps check supported vocabulary and markup syntax. We review whether the facts and relationships also match the visible page.
Applicable Google features
The Google Rich Results Test checks supported search features. A valid type that is not supported by that test is not automatically a failed implementation.
Our handover records the checks performed, relevant errors resolved and any unresolved source-data issues. We do not label every page ‘zero errors’ across all tools, or promise search presentation from validation alone.
Installation or developer handover
| Route | What we agree |
|---|---|
| Direct installation | Suitable editing access, platform permissions and pages in scope |
| CMS or plugin review | Existing markup output, duplicates and ownership before changing anything |
| Code handover | Page-specific markup, installation notes and validation record for your developer |
WordPress, Wix, Squarespace, Webflow and hand-coded sites have different controls. Platform restrictions and access determine the implementation route; support is agreed before work begins.
Keep business facts current
Your handover identifies which pages contain markup, which facts it represents and where to edit it. When business details change, update the visible page and its markup together.
- Review names, addresses and contact routes.
- Update service descriptions, availability and published prices.
- Recheck markup after template or plugin changes.
- Keep the validation record with your website maintenance notes.
Ongoing maintenance is not automatically included in a one-off implementation.
Scope and pricing
Start with a free homepage readiness check: initial automated findings, with no fixes included. For human review and agreed work, choose the scope that fits:
- Audit + top fixes, from £49: up to five main pages.
- Schema repair, £149: review, cleanup, relevant missing markup and validation within the agreed scope.
- Growth Package, from £249: up to 25 pages, with agreed schema, content and core SEO work plus handover.
These are one-off services. Larger or unusual projects receive a written quote. See the current package details and exclusions before choosing.
Questions about this service
What is the difference between schema repair and the Growth Package?
Schema repair is £149 for review, cleanup, relevant missing markup and validation within an agreed scope. The Growth Package starts at £249 for up to 25 pages with agreed schema, content and core SEO work plus handover. Check the service details for exclusions.
Do you guarantee rich results or AI citations?
No. Accurate markup helps describe the page, but validation does not guarantee how a search engine or AI platform will display or cite it.
Can my developer install the markup?
Yes. We can agree a page-specific code handover with installation notes and validation records rather than direct editing access.
Start with your homepage
Get initial automated homepage-readiness findings. For human review and agreed changes across more pages, compare the paid service scopes.