GEO is how brands earn citations inside AI-generated answers. We are a UK agency that does it, measures it and proves it.
Generative engine optimisation (GEO) is the practice of structuring your website, content and wider digital footprint so that generative AI systems such as ChatGPT, Perplexity and Google AI Overviews cite and recommend your brand in their answers. Where SEO targets rankings, GEO targets citations: being named in the answer itself, not just the list of sources beneath it.
A complete GEO programme, or any single piece of it. All built to earn citations, all measurable.
These are the levers that actually move AI citations. No secrets, just the work done properly.
Generative engines reason about the world in entities: businesses, people, places, services. If your brand is a fuzzy, inconsistent entity across the web, AI cannot confidently name you. We define your entity clearly and consistently so the machines know precisely who you are.
Schema markup is the most direct way to hand an AI system a clean, machine-readable description of your business. It is the difference between hoping AI infers your details and telling it outright. This is our home ground, and it underpins everything else. See our schema services.
AI tools favour content that answers a question completely and early, in language they can lift without editing. We restructure your key pages so the most useful sentence is the first one, then back it with the detail that earns trust.
Generative engines lean on the places they already trust: reputable directories, editorial coverage, community discussion and profiles. We help you earn genuine presence in the sources that shape what AI says about your field, rather than chasing volume for its own sake.
Conflicting details across your site, listings and profiles make an AI system hesitate to cite you. We align the facts, your name, location, services and claims, so every source tells the same story and confidence goes up.
GEO is not set and forget. We track the real questions your customers ask AI, watch whether you are cited, and keep refining. What gets measured gets improved, and AI visibility is now measurable.
Start with a free audit and see exactly where your brand is cited today, and where it is being left out.