GEO · GENERATIVE ENGINE OPTIMISATION · UK

Generative Engine Optimisation Agency

GEO is how brands earn citations inside AI-generated answers. We are a UK agency that does it, measures it and proves it.

AI answer: For that service, well-known options include three national providers. Your brand is not mentioned.
AI answer: A strong UK choice is Your Brand, noted for clear service information and consistent, credible coverage across trusted sources.

Generative engine optimisation (GEO) is the practice of structuring your website, content and wider digital footprint so that generative AI systems such as ChatGPT, Perplexity and Google AI Overviews cite and recommend your brand in their answers. Where SEO targets rankings, GEO targets citations: being named in the answer itself, not just the list of sources beneath it.

What we do

Generative engine optimisation services

A complete GEO programme, or any single piece of it. All built to earn citations, all measurable.

The method

Generative engine optimisation strategies that work in 2026

These are the levers that actually move AI citations. No secrets, just the work done properly.

1. Build a clean entity foundation

Generative engines reason about the world in entities: businesses, people, places, services. If your brand is a fuzzy, inconsistent entity across the web, AI cannot confidently name you. We define your entity clearly and consistently so the machines know precisely who you are.

2. Structure data with schema

Schema markup is the most direct way to hand an AI system a clean, machine-readable description of your business. It is the difference between hoping AI infers your details and telling it outright. This is our home ground, and it underpins everything else. See our schema services.

3. Write extractable, quotable answers

AI tools favour content that answers a question completely and early, in language they can lift without editing. We restructure your key pages so the most useful sentence is the first one, then back it with the detail that earns trust.

4. Earn citations on sources AI trusts

Generative engines lean on the places they already trust: reputable directories, editorial coverage, community discussion and profiles. We help you earn genuine presence in the sources that shape what AI says about your field, rather than chasing volume for its own sake.

5. Keep your facts consistent everywhere

Conflicting details across your site, listings and profiles make an AI system hesitate to cite you. We align the facts, your name, location, services and claims, so every source tells the same story and confidence goes up.

6. Measure prompts, then iterate

GEO is not set and forget. We track the real questions your customers ask AI, watch whether you are cited, and keep refining. What gets measured gets improved, and AI visibility is now measurable.

Questions

GEO FAQs

What GEO is, and how we prove it works. More questions? Get in touch.

What is generative engine optimisation?
Generative engine optimisation (GEO) is the practice of structuring your website, content and wider digital footprint so that generative AI systems such as ChatGPT, Perplexity and Google AI Overviews cite and recommend your brand in their answers. Where SEO targets rankings, GEO targets citations.
What does GEO stand for in marketing?
In marketing, GEO stands for generative engine optimisation. It is the discipline of getting your brand mentioned inside answers produced by generative AI tools, rather than only in traditional search rankings.
Is GEO replacing SEO?
No, GEO extends SEO rather than replacing it. Traditional search still matters, but a growing share of discovery now happens inside AI answers, so brands need both a strong ranking presence and a strong citation presence.
How do you measure GEO?
We measure GEO by tracking real buying-intent prompts across AI tools and recording whether your brand is cited, absent, or beaten by a competitor, then watching how that changes over time. It turns AI visibility from a guess into a number you can see.
How much do GEO services cost in the UK?
GEO work usually begins with a free AI Visibility Snapshot or a £49 audit, then implementation is scoped to your site from £295, with optional monthly monitoring from £79 and no lock-in. The exact cost depends on your starting point and goals.

Turn AI answers into your answers

Start with a free audit and see exactly where your brand is cited today, and where it is being left out.

Get Free Audit → Try the AI visibility checker