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Knowledge Base

Free Guides for UK Small Businesses

Plain-English explanations of AI search visibility, schema markup, E-E-A-T, and every term worth knowing, written for business owners, not developers.

D1: Content
Content that AI systems cite: what the data shows
The content characteristics that consistently appear in AI citations: structure, specificity, and data grounding.
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D2: Entity signals
Entity signals: what AI systems look for when deciding a business is real
Six signals AI systems use to confirm a business exists as a real-world entity before citing it.
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D3: External references
Third-party mentions: how AI uses external references to verify businesses
Why AI systems weight external evidence more heavily than a business's own content, and which sources count.
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D4: Google Business Profile
What AI systems read from Google Business Profile
Seven GBP fields that AI systems use as structured, verified entity data -- and what each one contributes.
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D5: Reviews
How AI search treats ratings, reviews, and reputation
AI systems read what reviews say, not just how many stars they carry. Six review dimensions that affect citation.
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D6: Sector patterns
Which business types AI search cites most in the UK
Citation frequency reflects data richness around a business type, not business quality. The UK sector patterns.
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D7: FAQ content
Why AI search systems prefer question-answer formats
FAQ content is structured the same way AI systems work: question in, answer out. Six characteristics of citable FAQ content.
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D8: NAP consistency
Why NAP uniformity matters for AI citation
AI systems merge consistent NAP data into one entity record. Inconsistency keeps them separate. Six NAP factors.
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D9: Crawler access
Which technical settings affect AI search visibility
No content optimisation matters if AI crawlers cannot access the page. Six access factors including robots.txt and CDN blocking.
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D10: Authority
Authority signals: how AI search systems assess topical credibility
AI systems do not take a business's word for its own expertise. Six authority signals they look for instead.
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