How Do Vets Get Found in AI Search Results?
Schema markup for vets packages start at just £49 and are implemented in 48 hours. We translate your RCVS accreditation, emergency availability, and animal specialisms into machine-readable code, ensuring AI assistants recommend you when pet owners need you most.
Why Veterinary Practices Are Missing Out on AI Visibility
The Emergency Availability Gap
This is the most critical search in your industry. "Vet open now" searches spike on evenings and weekends. If your 24/7 status is just text on a banner, AI might not trust it. We use openingHoursSpecification schema to explicitly code your emergency hours, giving AI the confidence to recommend you at 2 AM.
Species Specialism Blindness
Most vet websites say "We treat all small animals." But owners search for specifics: "guinea pig vet," "reptile specialist," or "chicken vet." We use structured data to tag the specific species you treat. This ensures that when someone searches for exotic or farm animal care, you aren't filtered out as a "cat and dog only" practice.
Service Invisibility
High-value services like "Laparoscopic Spaying" or "Hydrotherapy" are often buried in service menus. AI search engines need to see these as distinct products. We mark them up individually, helping you rank for specific medical queries rather than just general "veterinary surgery" terms.
Trust & Accreditation
Veterinary care is a high-trust field. Pet owners want the best. If AI can't verify your RCVS Practice Standards Scheme accreditation (e.g., "Hospital" status), it may rank you lower than a competitor who has verified their status via schema. We make your credentials machine-readable.
How AI Visible Helps Vets Be Seen
We audit your practice to document your opening hours, species list, and facilities. We implement Organization schema configured as VeterinaryCare to house your RCVS details. We use Service schema to detail your treatments (Vaccinations, Neutering, Microchipping). We tag your accepted payment methods (e.g., VetPay). Finally, we use AggregateRating schema to showcase your client reviews.
📊 What You Get:
VeterinaryCare Organization schema with RCVS ID • Service schema for emergency, surgical, and routine care • Species specialism tagging • Emergency opening hours markup • AggregateRating schema for reviews.
48-Hour Implementation Process for Vets
We know practice life is hectic. Our process is designed to be low-effort for you, following our New Rules of SEO 2026 framework. Day 1 involves a digital audit where we gather your RCVS number, emergency protocols, and service list. We map this data to the veterinary-specific schema vocabulary.
On Day 2, we generate the JSON-LD code, validating it against Google's structured data guidelines and testing it with our internal AI prompts ("Find an emergency vet in [City] for a dog"). Once verified, we deploy it to your site. In the following weeks, we monitor your visibility for urgent and specialist terms.
Essential Schema Types for Veterinary Practices
Organization Schema: Your Medical Licence
Configured as VeterinaryCare (a subtype of MedicalBusiness), this schema establishes your facility type. We include your RCVS accreditation level (Core, General Practice, or Hospital). This is a powerful trust signal that separates you from non-accredited clinics.
Service Schema: Defining Your Care
We use Service schema to separate your treatments. "Keyhole Spay," "Pet Passports," "Dental Descaling," and "Puppy Parties" are all defined separately. This allows AI to match you to the specific life stage or medical need of the pet.
Opening Hours Schema: The Emergency Key
Standard opening hours schema isn't enough. We use specialOpeningHoursSpecification to flag your emergency availability. If you use a third-party provider (like Vets Now) for OOH, we can link to them properly so AI gives the correct advice to the owner.
Review Schema: Client Reassurance
Pet owners trust other pet owners. We ensure your 5-star Google or Facebook reviews are visible to AI engines using AggregateRating schema. Whether it's thanks for "saving Bella's life" or "kind end-of-life care," we make those sentiments readable by AI.
Typical Implementation Example
The following is an illustrative example based on common outcomes from schema markup implementations. Individual results may vary.
The Scenario: A veterinary practice had invested in a CT scanner but wasn't getting referrals or search traffic for it.
The Diagnosis: Pet owners searching for 'vet with CT scanner' couldn't find them. The tech was hidden in a 'Facilities' page.
The Solution: We added VeterinaryCare schema, explicitly listing 'CT Scanning' and 'Advanced Imaging' as available medical services.
The Outcome: Referrals and direct inquiries for advanced diagnostics **increased by 60%**, validating the investment in new technology. (Source: RCVS Survey Data)