How Do Architects Get Found in AI Search Results?
Schema markup for architects packages start at just £49 and are implemented in 48 hours. We translate your ARB/RIBA credentials, project portfolio, and design expertise into machine-readable code, ensuring AI assistants recommend you for the specific projects you want to win.
Why Architects Are Missing Out on AI Visibility
The "Architect" vs. "Designer" Confusion
AI search engines struggle to differentiate between ARB-registered architects and unregistered "architectural designers." If your ARB status is just text in a footer, AI might lump you in with cheaper, unregulated competitors. Organization schema explicitly verifies your protected title, ensuring you rank for queries demanding a qualified professional.
Portfolio Blindness
Your website is a gallery of stunning work, but to an AI, it's just a collection of JPEGs. Without ImageObject schema, search engines can't "see" that your photo shows a "sustainable timber-frame extension in the Cotswolds." We tag your images with rich metadata, turning your portfolio into a searchable database for visual AI queries.
Specialism Invisibility
Generalist "Architecture" pages get lost. Clients search for niches: "Passivhaus architect," "Listed Building specialist," or "Basement conversion design." Without Service schema defining these specific offerings, AI sees you as a generalist. We mark up your specific expertise, helping you attract clients looking for exactly what you do.
Planning Success Rates
One of the biggest client fears is planning refusal. If you have a high success rate, we can mark this up as a key selling point. Schema allows us to highlight your track record, giving AI a data-backed reason to recommend you as the "safe pair of hands" for complex planning applications.
How AI Visible Helps Architects Be Seen
We audit your practice to identify your core strengths and target sectors. We implement Organization schema configured as ArchitectureFirm to establish your professional standing. We use Service schema to detail your specific services (Feasibility, Planning, Building Regs, Contract Administration). We use ImageObject schema to tag your best projects with location and design style data. Finally, we use AggregateRating schema to showcase your client testimonials.
📊 What You Get:
ArchitectureFirm Organization schema with ARB/RIBA IDs • Service schema for planning, design, and project management • ImageObject schema for 5 key projects • "knowsAbout" tagging for design styles • AggregateRating schema for reviews.
48-Hour Implementation Process for Architects
We respect your design time. Our process is streamlined and non-intrusive, following our New Rules of SEO 2026 framework. Day 1 involves a digital audit where we gather your registration details, project list, and service hierarchy. We map this data to the most relevant schema types for the architectural profession.
On Day 2, we generate the JSON-LD code, validating it against Google's structured data guidelines and testing it with our internal AI prompts ("Find a Passivhaus architect in [City]"). Once verified, we deploy it to your site. In the following weeks, we monitor your visibility for niche queries and visual search results.
Essential Schema Types for Architecture Practices
Organization Schema: Your Professional Licence
Configured as ArchitectureFirm, this schema verifies your legal status. We include your ARB registration number and RIBA Chartered Practice ID. This tells AI assistants that you are a regulated professional, legally entitled to use the title "Architect," separating you from the unregulated market.
Service Schema: Defining Your Process
We use Service schema to break your work into stages. "Feasibility Studies," "Planning Applications," "Technical Design," and "Contract Administration" are all defined separately. This allows AI to match you to clients at different stages of their project journey.
ImageObject Schema: Visual SEO
Architecture is visual. We wrap your project photos in ImageObject schema, adding captions that describe the style ("Brutalist," "Georgian"), the materials ("Zinc cladding," "Reclaimed brick"), and the location. This helps you rank in image searches and visual AI answers.
Review Schema: Client Trust
High-value projects require high trust. We ensure your 5-star Google or Houzz reviews are visible to AI engines using AggregateRating schema. This social proof confirms that your beautiful designs are matched by client satisfaction.
Typical Implementation Example
The following is an illustrative example based on common outcomes from schema markup implementations. Individual results may vary.
The Scenario: A boutique architectural practice in London had a stunning portfolio but received few inquiries. They were invisible for 'sustainable residential architect' searches.
The Diagnosis: Their beautiful portfolio images were locked in galleries AI couldn't read. Search engines didn't know they specialised in 'Passivhaus' or 'Retrofit'.
The Solution: We added Service schema for 'Sustainable Design' and 'Heritage Retrofit', and marked up their portfolio with ImageObject schema including location data.
The Outcome: The firm saw **project inquiries increase by 40%** within 6 months, with a specific uplift in high-budget sustainable retrofit projects. (Source: Houzz & SEO.ai Industry Benchmarks)